The Vepsy model
Five Pillars.
One Loop.
Buy What You're Missing.
Every service business runs the same loop, whether or not anyone has written it down: get found, answer the call, do the work, get paid, be worth calling again. Vepsy builds all five parts of it — and sells them one at a time, because you already do some of them well.
See how the model worksThe five pillars
The loop, pillar by pillar
Each pillar has its own page, its own pricing and its own reason to exist on its own.
Attract
Marketing for a lead
SEO, GEO and paid search that put you in front of someone who needs the work today.
Qualify
Qualifying the lead
An AI voice agent answers, works out what is wrong, quotes from your rate card, authorizes the card and hands off with the whole story.
Service
Servicing the lead
A dispatch console: a live queue, a job card, assignment by ETA, masked comms, and a mobile form your tech closes the job on.
Collect
Taking payment
Capture against the authorization, an overage link when the job ran long, net-terms invoicing, and payouts to the tech who ran it.
Retain
Receiving feedback
A review request and a sentiment survey by text, sent the moment the job closes rather than a week later.
How the Model Works
The five pillars are not five features of one product. They are five separate jobs, and most operators are already doing three or four of them somehow — with staff, with spreadsheets, with a whiteboard, or by losing the work at 2am and not counting it.
Rule one
Each pillar stands alone
Nothing is gated behind anything else. Run the console on calls your staff take by hand. Run billing on jobs that came from a system we have never heard of. Put the voice agent on your line and pass calls to whatever you already use.
Rule two
Each pillar hands off to the next
The value of adding one is that the hand-off stops being manual. Nothing gets re-keyed, nothing gets read back off a sticky note, and no third system has to be told what the first two already know.
Rule three
The weakest pillar sets the ceiling
More leads into a business that misses calls is a more expensive way to miss calls. A perfect console cannot bill work nobody captured evidence for. Fix the weak one first — even when it is not the one you were about to spend money on.
What Each Pillar Hands Over
This is the whole mechanism. Every arrow below is work somebody in your business is doing by hand right now.
Attract Qualify
A ringing phone
Search work turns into an inbound call. From here on, everything is about what happens to that call.
Qualify Service
A priced, authorized job
The agent hands over the problem, the address, a price from your rate card and a card authorization — not a message to call someone back.
Service Collect
A finished job with evidence
Photos, the customer's signature and the real line items, filed on site. That is what makes the work billable and defensible.
Collect Retain
A settled job
The card is captured against the authorization and the tech is paid. A settled job is the only honest moment to ask for a review.
Retain Attract
Proof, back into search
Reviews and sentiment feed what people find when they search for you next. The loop closes, and the next lead is cheaper than the last.
The last arrow is the one people forget. A loop that closes gets cheaper every time around it.
The Five Pillars
Four are software you switch on. One — Attract — is a service line we run for you. Each has its own page, with what it does, what it costs, and what it unlocks next to it.
Pillar 1 · Marketing for a lead
Attract
SEO, GEO and paid search that put you in front of someone who needs the work today.
Without it: “The phone doesn't ring enough.”
Service line · Retainer + ad spend, quoted per engagement
Attract in detailPillar 2 · Qualifying the lead
Qualify
An AI voice agent answers, works out what is wrong, quotes from your rate card, authorizes the card and hands off with the whole story.
Without it: “It rings at 2am and nobody answers.”
Software · Per minute of call time
Qualify in detailPillar 3 · Servicing the lead
Service
A dispatch console: a live queue, a job card, assignment by ETA, masked comms, and a mobile form your tech closes the job on.
Without it: “Jobs live in text threads and a whiteboard.”
Software · Platform fee + per dispatched job
Service in detailPillar 4 · Taking payment
Collect
Capture against the authorization, an overage link when the job ran long, net-terms invoicing, and payouts to the tech who ran it.
Without it: “The work is done and the card declines.”
Software · Per transaction
Collect in detailPillar 5 · Receiving feedback
Retain
A review request and a sentiment survey by text, sent the moment the job closes rather than a week later.
Without it: “Your best jobs never become reviews.”
Software · Included
Retain in detailWho Gets an Account
Only your staff. Dispatchers, administrators and read-only auditors sign into the console, and those accounts are provisioned by hand — there is no self-signup to leave open.
Your customers never get an account. They call, they get a text, and they sign on the tech's phone. Your field techs never get one either: the completion form opens from a one-time link texted for one specific job, and it stops working once that job is closed.
That is the architecture, not a gap in it. Every account is a password to reset at 2am, and every password reset is a job standing still.
Request accessHow Pricing Works
One
A platform fee
One monthly fee for the software, however many of the four software pillars you switch on. Adding a pillar does not add a second platform fee.
Two
Usage in its own unit
Voice is per minute. The console is per dispatched job. Billing is per transaction. Retain is included. You are never charged twice for the same job — and never for the people running it.
Three
Marketing, quoted apart
Attract is a retainer plus your ad spend, quoted per engagement. It is never inside the platform total and can be stopped without touching the software.
| Pillar | What it is | How it is priced |
|---|---|---|
| 1 · Attract | Marketing for a lead | Quoted separatelyRetainer + ad spend, per engagement. Never part of the platform total. |
| 2 · Qualify | Qualifying the lead | 80¢ → 25¢ per minuteThe volume ladder. Real rates. |
| 3 · Service | Servicing the lead | Platform fee + $2.00 per dispatched jobOne platform fee however many software pillars you run. No per-seat or per-dispatcher charge. |
| 4 · Collect | Taking payment | $1.00 per transactionCharged on captures and invoices, not on quotes. |
| 5 · Retain | Receiving feedback | IncludedNo separate charge. Review requests and surveys come with the platform. |
Figures marked like this are placeholders while final pricing is set. The per-minute ladder is real.
See It
Run a Job
Ready to turn your phone line into a real operator—not a voicemail box? Vepsy builds AI voice agents that answer instantly, handle the routine, and route the important calls with full context.
Book a quick call and we'll map your top call types, show a tailored demo, and outline a clear path to a live deployment that fits your systems.
