Pillar 1 of 5 · Marketing for a lead
Everything Else Assumes
the Phone Rings
The other four pillars make sure a lead is answered, run, billed and asked for a review. None of that matters if nobody calls. Attract is the pillar that puts you in front of someone who needs the work today — and it is the only one that is a service rather than software.
Get a quoteThree Ways People Find You
Search has quietly become three different things. Most service businesses are set up for the first one only.
SEO
The work that makes you the result someone finds when they search for what you do, where you do it. Pages that answer the question people actually type, a site that loads and reads properly on a phone, and the local listings that decide whether you appear in the map at all.
GEO
Generative engine optimization: being the business an AI assistant names when someone asks it who to call. Assistants answer from sources they trust and can quote, so the work is making your services, coverage and prices legible to them rather than buried in a brochure.
SEM
Paid search, for the demand you cannot wait to earn. Campaigns built around the jobs you actually want, geography you actually cover, and hours you can actually answer — with spend that goes up and down as your season does.
What Marketing Cannot Fix
More leads into a business that misses calls is just a more expensive way to miss calls. We will tell you that before we take the work — and if the leak is further down the loop, we would rather sell you the pillar that plugs it.
That is the whole argument of the five pillars: spending on the strongest pillar you already have is the most common way service businesses waste money.
Work out which pillar you are missingPricing · Pillar 1
What Attract Costs
A monthly retainer for the work, plus your own ad spend. Quoted per engagement, and never sharing a total with the platform.
Retainer
Quoted
depends on services, locations and site state
Ad spend
Yours
goes to the ad platforms; we take no cut
Marketing is a service line, not a SKU. It is never inside the platform fee and can be stopped without touching the software.
Attract works on its own
We run your search presence whether or not you ever touch the software.
And with the pillar next to it
Add Qualify and the leads you paid for stop going to voicemail at night.
How Pricing Works
One
A platform fee
One monthly fee for the software, however many of the four software pillars you switch on. Adding a pillar does not add a second platform fee.
Two
Usage in its own unit
Voice is per minute. The console is per dispatched job. Billing is per transaction. Retain is included. You are never charged twice for the same job — and never for the people running it.
Three
Marketing, quoted apart
Attract is a retainer plus your ad spend, quoted per engagement. It is never inside the platform total and can be stopped without touching the software.
| Pillar | What it is | How it is priced |
|---|---|---|
| 1 · Attract | Marketing for a lead | Quoted separatelyRetainer + ad spend, per engagement. Never part of the platform total. |
| 2 · Qualify | Qualifying the lead | 80¢ → 25¢ per minuteThe volume ladder. Real rates. |
| 3 · Service | Servicing the lead | Platform fee + $2.00 per dispatched jobOne platform fee however many software pillars you run. No per-seat or per-dispatcher charge. |
| 4 · Collect | Taking payment | $1.00 per transactionCharged on captures and invoices, not on quotes. |
| 5 · Retain | Receiving feedback | IncludedNo separate charge. Review requests and surveys come with the platform. |
Figures marked like this are placeholders while final pricing is set. The per-minute ladder is real.
Cost Breakdown: How Vepsy Helps You Save
A staffed phone line is expensive—and the true cost isn't just wages. It's overtime, after-hours premiums, management time, training, and the revenue you lose when calls go to voicemail, sit on hold, or get handled inconsistently.
And “paying more” doesn't guarantee better outcomes. High turnover and uneven call quality create the same pattern across industries: longer calls, missed details, frustrated customers, and lower conversion— especially when your best people are busy doing the actual work.
Vepsy flips the model. Qualify, the AI voice pillar, answers instantly, handles routine requests end-to-end, captures the right information, and hands off to a real person only when it matters—with full context. You get consistent, on-brand performance 24/7 without staffing swings, fatigue, or after-hours surprises.
The result: faster responses, cleaner handoffs, shorter call times, and more booked work—so you grow without building your business around the phone.
Compare Costs: See the Savings Add Up
See how Vepsy Ai Voice agents stack up—saving you big on every minute, every call. (Assumes human at $2.00/min; after-hours higher. The human cost here is your staffing cost, not a Vepsy charge.)
| Volume Tier | Minutes (Midpoint) | Vepsy AI Voice Rate | Human Cost | Savings per Minute | Monthly Savings |
|---|---|---|---|---|---|
| Low (<10k min/mo) | 5,000 | 80¢ | $2.00 | $1.20 (60%) | $6,000 |
| Mid (10k-50k min/mo) | 30,000 | 60¢ | $2.00 | $1.40 (70%) | $42,000 |
| High (50k-100k min/mo) | 75,000 | 40¢ | $2.00 | $1.60 (80%) | $120,000 |
| Enterprise (>100k min/mo) | 150,000 | 25¢ | $2.00 | $1.75 (88%) | $262,500 |
Build Your Stack
Switch on the pillars you are missing. The estimate updates as you go — and Marketing stays out of it, because it is quoted separately.
Pillar 1 of 5 · Attract
Next pillar2 · Qualify — qualifying the leadGet Found
Talk to Us
Ready to turn your phone line into a real operator—not a voicemail box? Vepsy builds AI voice agents that answer instantly, handle the routine, and route the important calls with full context.
Book a quick call and we'll map your top call types, show a tailored demo, and outline a clear path to a live deployment that fits your systems.
